From my desk: choosing the right research method in UI/UX design – Quantitative vs. Qualitative
Knowing what people really need is one of the most difficult things I do as a UI/UX designer. Making user-friendly interfaces is only one aspect of the job; another is developing experiences that benefit users. As time has gone on, I've come to understand that striking a balance between quantitative and qualitative research methodologies is essential to doing this.